Lead Qualification
Scores every inbound lead against your ICP definition and surfaces only the deals worth working.
// the problem
High reply or form-fill volume feels like a good problem until your sales team starts dreading the pipeline. A lead that looks interested but sits outside your ICP in industry, headcount, budget band, or geography wastes a slot in the calendar and more importantly the energy and time that goes with it. Lead qualification runs after the first contact is made, pulling firmographic and behavioral signals from your enrichment layer, scoring the lead against your defined criteria, and making a routing decision before anyone spends time on discovery. Leads above your threshold go to a booking step. Leads below get a clean exit, with a reason logged. Nothing gets through that shouldn't.
what changes
- Only ICP-matched leads reach the booking step, cutting wasted discovery calls
- Score and reasoning are attached to every lead record so reps know why a lead was routed
- Threshold is configurable without a rebuild, adjustable per campaign or segment
- Disqualified leads exit cleanly with a sequence tag and a logged reason
// how it works
The mechanism, end to end. Each step is logged so you can see what the agent did and why.
// surface area
connects to
- HubSpot
- Pipedrive
- Clearbit
- Apollo
- Supabase
- Slack
writes back to
- CRM lead record (ICP score, score breakdown, routing decision)
- Supabase qualification log (lead id, score, criteria breakdown, outcome, timestamp)
all writes are logged to the audit trail
// works for
Lead Qualification is built to run inside any of these business types. The same agent, wired into your stack.
// ready to scope the build?
See Lead Qualification run on your workflow.
Book a 15-minute audit call. We map your real workflow against what this agent handles, scope what gets built and what it connects to, and you leave with the math. No pitch, no obligation past the call.
15 minutes, no deck, just the working machine.